About Shamir

Mr. Tsur joined Shamir in 2011 and since November 2013 serves as the Vice President of Human Resources.  His previous positions include Glass Facility Plant Manager and Director of Operations at Essilor Labs in Israel. Prior to joining Shamir, Mr. Tsur held several managerial positions including Production Manager and CIO at Spuntech, an international industrial company based in Israel. Mr. Tsur has a BA in Political Science from the Hebrew University of Jerusalem.

Having joined Shamir Optical Industry in 2003, Mr. Nir Shmuel has accrued over 12 years of experience in operational management of the Group. He held several IT management positions, including successfully leading the implementation of a global ERP as CIO within the Shamir Group world-wide. In recent years, Mr. Shmuel served as VP Operations, North America, and managed IT, IS, Freeform Technology and Warehouse Operations throughout the US and Canada. In his current position as VP Global Operations and IT for the Shamir Group, Mr. Shmuel oversees the Group’s operational management, including manufacturing capacity, supply chain, logistics, purchasing and IT. Mr. Shmuel holds a BSc in Information Systems Engineering from the Technion - Israel Institute of Technology, Haifa, and an MBA from Netanya Academic College.

Mr. Naftalovich has been Chief Executive Officer of Shamir Insight since 2005, and President of Shamir North America since January 2015. Prior to this he worked with Shamir, Shamir Insight, and Shamir Eyal, in various positions including Marketing Vice President (Shamir Insight, 1997-2005), Product Manager, Marketing Director, and International Regional Export Manager for both Shamir and Shamir Eyal (1994-1997). Mr. Naftalovich also served as Vision Council Immediate Past Chairman & Nominating Committee Chairman for 2015 and 2016. Mr. Naftalovich holds a BA in business administration from the College of Management, Tel Aviv.

Mr. Rotem has been with Shamir for over a decade, and began his career path as Project Manager at Eyal. Since 2006, he has worked on establishing and managing SSOP and is responsible for turning it into the organization’s leading laboratory. He now serves as a Senior Partner in the development and application of work procedures at Shamir’s laboratories. In this position, Mr. Rotem is responsible for setting the best practices for the group’s laboratories as well as the activities of the production facilities and laboratories in Israel (Shamir Eyal, SOI- Mineral, Poly, SSOP, SMI, EIL) and serves as Country Manager responsible for Sales and Marketing to the Israeli market as part of the EMERA region.

As of February 1, 2016, Mr. Katzman has added to his current positions that of CTO. He joined Shamir in 1996 and currently serves as VP Engineering & Technology, a department that was established at Shamir HQ in 2014. In this capacity, he is responsible for all engineering and technology activities of the Shamir Group. Prior to his current position, Mr. Katzman served as manager of the Coating R&D Laboratories, leading the team in the development of a new generation of lens coatings, the Shamir Glacier line.  He also served as consultant to other companies. Mr. Katzman is a graduate of the Technion Haifa Institute of Technology and holds a degree in Mechanical Engineering.

Mr. Di Segni joined Shamir in September 2011 as our General Counsel, and provides us with ongoing in-house legal advice. Mr. Di Segni holds an LL.B and a B.A. in Business Administration from the Tel Aviv University (Israel), and has formerly served as an associate attorney with S. Horowitz & Co. (2006-2008) and as in-house legal counsel at Iscar Ltd/IMC Group (a metal cutting tool company based in Tefen, Israel) (2008-2011).

Having joined Shamir in 2001, Mr. Sisso served as International Business Manager since 2007, a position which gave him responsibility for Shamir's subsidiaries in South Africa, Australia, Thailand and Mexico. His position is currently focusing on North and South America. Previously, he served as Chairman of Business Development for Kibbutz Eyal and Chairman of Shamir Insight, USA (2001-2007). Mr. Sisso holds a BA in economics from Hebrew University of Jerusalem and an MBA from Bar Ilan University (Israel).

Mr. Michael joined Shamir in November 2009, taking on the positions of Vice President Marketing, a position he held until 2013, and Vice President for Shamir EMERA (Europe/Middle East/Russia/Africa), a position he held until 2015. In August 2015, he took up his new position as Vice President, New Business. Prior to joining Shamir, Mr. Michael served as Vice President Marketing at Palram Industry Ltd. (2001-2006), and as Palram's Vice President, Business Development. Mr. Michael holds a BA in economics and psychology and an MBA from the University of Haifa (Israel).

Mrs. Catherine Johnston-Roussillon joined Shamir France as General Manager in March 2010 and was promoted to European Managing Director as of July 1st, 2015. She graduated in languages (English/German), holds a Master’s degree in Marketing from the University of Grenoble and studied further Political Sciences in Munich, Germany. Before moving into the optical field, her work experience was in consumer goods with international companies, among them Sensodyne, Polident, and Elmex brands, managing their French subsidiaries.

Mr. Avishai is responsible for business development throughout the Asian region, with a focus on India, China, Australia and New Zealand. During the 20 years that he has been with Shamir, Mr. Avishai served as VP Sales since 2009, and VP Marketing from 2003 to 2009. Prior to joining Shamir in 1997, he served as finance manager for Kibbutz Shamir, a post which he held for three years. He is a director at Shalag Industries Ltd. Mr. Avishai holds a BA in management and economics from the Ruppin Academic Center (Israel).

Mr. Latzer joined Shamir in 1990 as CEO of Shamir USA, a position which he still holds today. In 2012, when Shamir Canada was incorporated into the Shamir Group, he took on the additional post of Chairman, Shamir Canada. Mr. Latzer holds a BA in political science from the University of Haifa, an MBA from Northrup University in California, and post graduate certification in international marketing from the Wharton School of Business, University of Pennsylvania.