An R&D-driven company, Shamir is a technological innovator in the field of optics. Its Freeform expertise and breakthrough lens design technologies make it a globally recognized leader in sports and occupational lenses, and custom designed lenses that ensure wearer comfort together with optimized visual acuity for virtually any prescription, in any shape frame. Shamir's new manufacturing technologies also make it a leader in fast delivery of top quality lenses.

Visual AI Engine™


Shamir’s Visual AI Engine™ implements the continuous design concept along the entire matrix of parameters affecting lens optimisation.


Mimicking human intelligence, the engine runs a multi-dimensional optimisation process, based on the various design genes. 

The complex design of Shamir Autograph Intelligence™ would have been too demanding to complete without the technology of this new engine.


The end result is a product ahead of its time, designed with extreme accuracy for each Visual Age™